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Apple beats Samsung as Galaxy fades

“Samsung used every trick it knew to climb the smartphone pile, but its days as king of the castle are numbered as Galaxy sales growth crumbles before stiffening competition, from market bottom and market top,” Jonny Evans writes for Computerworld. “You’d have to be blind not to see this in the latest company results, in anticipation to which its earnings multiple tanked on the Korean stock exchange. Unless the company gets something right soon, these results are not a blip, but a new trend’s beginning.”

“At the top end of the market Apple has the advantage, yet again. Not only are smartphone sales stalling in significant markets across the planet as customers prepare to migrate from Android to iPhone, or to replace the ‘Designed in Cupertino’ devices they already own, but Apple’s existing products have the kind of mojo the ‘Made in Korea’ mob mock but cannot match,” Evans writes. “That’s why the iPhone 5S remains the world’s leading premium device while the “failed” iPhone 5C actually sells more units per week than Samsung’s top end Galaxy.”

“Samsung’s feeling the pressure at the low end of the market, too,” Evans writes. “This is because there’s a swathe of equally well-made (?) and well-designed (?) Galaxy alternatives taking chunks out of the company’s sales, despite its subsidized prices.”

Read more in the full article here.

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