Apple delivers iSight camera, multiple colors to most affordable iPod touch model

Apple today announced its 16GB iPod touch is now available in a multitude of colors and equipped with a 5 megapixel iSight camera for US$199. The entire iPod touch lineup features the 5 megapixel iSight camera with 1080p HD video recording, 4-inch Retina display, Apple’s A5 chip and FaceTime camera. iPod touch features an ultra-thin and light anodized aluminum design and is available in pink, yellow, blue, silver, space gray and (PRODUCT) RED. iPod touch comes in a 16GB model for $199, 32GB for $249, and 64GB for $299.

iPod touch comes with iOS 7, offering more than 200 features including Camera app filters that let you easily add real-time photo effects. Additionally, the Photos app offers ways to automatically organize your photos based on time and location. With iCloud Photo Sharing, it’s simple to share photos and videos with exactly the people you want to see them and your friends and family can comment and access their shared streams from any iPhone, iPad, iPod touch, Mac or PC at any time. This fall, iOS 8 will be supported on the entire iPod touch lineup.

With the revolutionary App Store on iPod touch, users in 155 countries have access to over 1.2 million apps for iPhone, iPad and iPod touch, including hundreds of thousands of games. More than 75 billion apps have been downloaded from the App Store. Customers also have the iTunes Store® at their fingertips, giving instant access to an incredible selection of music, TV shows, movies and books to purchase and download directly to their iPod touch.

iPod touch 16GB is available starting in the US today and worldwide in the coming days, in pink, yellow, blue, silver and space gray through the Apple Online Store, Apple’s retail stores and Apple Authorized Resellers for a suggested price of $199. Starting today, the 32GB and 64GB models have been repriced worldwide, at a suggested price of $249for the 32GB model and $299for the 64GB model. iPod touch requires a Wi-Fi connection or a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes® 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional with Service Pack 3 or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features.

See the newest iPod touch model via apple.com here.

Source: Apple Inc.

20 Comments

  1. Does this mean they will be sticking with the A5 iPod touch for some time or do you think they are trying to clean house and will be giving it a faster chip later on?

    1. Yeah, I think they’re clearing inventory. Anything with the A5 will be in the clearance bins by the end of this year.

      Apple is set to revamp their entire Pod line this Fall – think fitness and entertainment. The rumored iWatch will be part of the iPod line. The rumored 5.5″ iPhone will be a gaming iPod, etc…

  2. My first instinct is that this is the typical business behavior of moving the last bit of last year’s model at sale prices to pave the way for new models in 3 months.

    However, on second thought, this could be the lineup that runs through to Christmas and into the winter.

    Why would that be so? Because 1) They want the deck clear so they can focus on awesome brand new stuff in the fall; 2) They want iPod touch users to upgrade now so they have spare cash to buy the new stuff by fall; 3) New products this fall will make iPod touch buyers wish they had an iPhone with M7, so iPod purchases this fall would be hindered, therefore better to start racking the sales now.

    1. Really? Yeah, nothing speaks to the power of the cloud or a company’s faith in the quality and usefulness of their cloud product like stuffing their device with gobs of on-board storage.

      Use the cloud. It’ll give you seamless use on your mobile device and set you up for access to your music and documents everywhere anywhere without even needing to think about a sync.

        1. What park are you walking through that you need more than 10,000 songs with you? Yellowstone?

          My music library is half of that and I can listen for over 13 days without hearing the same song twice.

          1. i don’t need 10,000 songs to listen to in the park, but i would like to have access to them when I want. otherwise my little 8gb iPod touch is only filled with same downloaded playlists that fit in it.

      1. What I’d like to know is this: Who the **** are you to tell others what their usage should be???
        We’ve been stuck on this 16/32/64 nonsense for 4+ yrs now.
        Not everyone wants to be clamped to the ‘cloud’ teat.

        1. Hello, Angry,

          It’s not me telling you how much on-board memory you get; it’s Apple. ‘member them? I’m telling you what Apple’s telling you — you have enough storage on your device. Want to magnify it? Use the cloud.

          Lots of Love,
          H+

      2. Streaming music from iCloud is good in that my entire collection is available. It’s not so good when there’s a break between songs that run together. The streaming service should be busy buffering the next song in the playlist. But it doesn’t. Pretty egregious considering this is Apple who is all about user experience.

    1. My first thoughts exactly!

      Also, I see this as a grandma carry-around for the small grandkids to play with instead of their iPhones. In the past 2 – 3 years, I have seen countless times when an iPhone was handed to a 2 – 4 year old to keep them content in a waiting room or shopping environment with grandma.

  3. Hmmm…

    $199 for 16GB
    $249 for 32GB
    $299 for 64GB

    So why does going from 16 to 64 on an iPod cost $100, and the same memory increase on an iPad or iPhone costs $200?

    Just a reminder that Apple isn’t in the gadget business so much as it is in the inflated-price flash memory business.

    1. It is not the “same” memory, OpJ. The current iPad Air, iPad mini Retina, and iPhone 5s use the 64-bit A7, not the 32-bit A5 that is reported above for the iPod touch. The A7 memory is wider and could also be faster and use a more advanced architecture. The iPad Retina uses an A6X. I don’t recall what the iPhone 5c uses. The iPad mini uses an A5, but it is only offered in a 16GB configuration, so you can’t make a price comparison for the memory upgrade. Long story short, the A5 memory is probably a previous generation design that Apple can now purchase at a much lower price.

      You could just have asked why it costs $50 to go from 16GB to 32GB on the iPod touch, but the same $50 to go from 32GB to 64GB (twice the amount of memory for the same price). Apple has used this strategy on a wide range of products and it does not make sense because larger memory modules are generally *more* expensive. But this pricing approach works for Apple because it is simple and it strongly incentivizes customers to purchase a higher-end model. Apple’s profit margin on memory is sufficiently high that the “discount” on the second tier memory upgrade is still highly profitable.

      Apple has always been pricy with its memory. Many of its modern devices use soldered-in-place memory. If so, you should buy as much as you can afford because you nearly always need more before you are ready to move on (or it dies). However, when you are purchasing an Apple device with user upgradeable memory, save money by purchasing the base memory configuration and upgrading it yourself with a *quality* third party product. Don’t go low end with the memory or you might run into a lot of headaches. Apple demands strict adherence to design/performance specs.

  4. This could be the precursor to something big. A $200 device that does everything that the most popular cell phone does except connect to the cellular network, coupled with a world model that features ubiquitous free WiFi connectivity. I see empires crumbling.

  5. If one puts a VoIP app on an iPod touch you can have a phone most anywhere there is WiFi (a few places block it on their routers, but not many). For small kids this is a good – and cheap- way to let them have a phone.

    TruPhone is an app I use that allows me to make WiFi calls overseas without getting killed on the bill, it also lets me use my iPad and iPod touch as phones wherever there is WiFi. If you can find it, the old TruPhone desktop app (Java based) will allow you to make calls on your Mac (app is discontinued but works on Mavericks.

    https://itunes.apple.com/us/app/truphone-free-calls-messages/id319994618?mt=8

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