“UK phone trade-in website CashForPhonesComparison.com has lined up some bleak stats [for beleaguered BlackBerry],” Luis D. reports for PhoneArena.
“Basically, only ~8% of customers who traded an old BlackBerry phone for a new handset claimed loyalty to the brand, while the overwhelming majority of ~66% of customers has went the path of the iPhone,” Luis D. reports. “Another %7 are heading towards a new Samsung device. Adding insult to the injury, 42.1% of the website’s customers are trading a trusty old BlackBerry for the iPhone 4 – an aging device that Apple has now stopped updating.”
Luis D. reports, “Only 5.26% are switching to the latest iPhone 5S.”
Read more in the full article here.
MacDailyNews Take: Why the fork are they choosing the iPhone 4? Not even an iPhone 4s?! Perhaps because the trade-in value of their antique BlackBerry leaves them with precious little leeway and so they choose the least expensive route to iPhone nirvana?
The good news is that it seems they do know enough to strive for an iPhone vs. dooming themselves with another BlechBury or some fragmandroid iPhone wannabe. Their next iPhone will likely be a modern one.
[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Porkchop” for the heads up.]