“Over the weekend, Apple’s chief designer Jony Ive and musician Bono attended the Cannes Lions International Festival of Creativity, where Bono was honored with the LionHeart Award for his work with the (Product) RED campaign to raise money for the fight against AIDS,” Juli Clover reports for MacRumors.
“During their appearance, Ive and Bono sat down for a 45 minute interview. While the entirety of the interview has not yet been shared, Cannes has posted a short highlights reel, with the first two minutes of the video featuring Bono,” Clover reports. “In the spot, Bono describes working with Steve Jobs on (Product) RED, recounting a particular conversation with Jobs over the parentheses that are part of the (Product) RED name logo.”
“Over the course of Apple’s partnership with (RED), the company has released (RED) iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases, with a portion of each sale going directly to the charity,” Clover reports. “To date, Apple has raised approximately $70 million for (Product) RED, with 100 percent of that money going towards HIV/AIDS programs in Africa.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
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