“Apple is about the change the relationship between brands, data and customers,” Haydn Shaughnessy writes for Forbes. “That’s the secret sauce in its new Health Kit [sic] offering, according to several observers of data and security.”
“Greg Lloyd over at Traction Software, the collaborative work platform, puts it like this: ‘Google, Yahoo and others gather correlate, analyze and use personal identity metadata including your location, search history, browsing history to monetarize for their own purposes or to sell to others. I believe Apple is trying to build a counter story on security using identity and services encapsulated in devices you own,'” Shaughnessy writes. “When you do business with Google, as a consumer, you strike a deal. In return for free search you get ads and for those ads you agree to your data being collected, stored and sold on.”
“The way Apple sees business up ahead, when you use an Apple health service, Apple manages data for you, on your terms,” Shaughnessy writes. “That is a revolution.”
Tons more in the full article – recommended – here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Arline M.” for the heads up.]