“Apple is about the change the relationship between brands, data and customers,” Haydn Shaughnessy writes for Forbes. “That’s the secret sauce in its new Health Kit [sic] offering, according to several observers of data and security.”
“Greg Lloyd over at Traction Software, the collaborative work platform, puts it like this: ‘Google, Yahoo and others gather correlate, analyze and use personal identity metadata including your location, search history, browsing history to monetarize for their own purposes or to sell to others. I believe Apple is trying to build a counter story on security using identity and services encapsulated in devices you own,'” Shaughnessy writes. “When you do business with Google, as a consumer, you strike a deal. In return for free search you get ads and for those ads you agree to your data being collected, stored and sold on.”
“The way Apple sees business up ahead, when you use an Apple health service, Apple manages data for you, on your terms,” Shaughnessy writes. “That is a revolution.”
Tons more in the full article – recommended – here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Arline M.” for the heads up.]
Haydn actually wrote something worth reading? Funny, I didn’t see any weather reports of certain places freezing … Or stories of winged pigs …
My my what speculation, a hidden revolution in Apple’s Health Kit while Hidden Shaughnessy, is hiding something really revolutionary, that he can talk to others via email. I mean come most people can type, to talk I need a program like Skype but to talk via email that is a revolution.
Casting a light Haydone “says Apple manages data for you, on your terms. That is a revolution.” while actually it is near treason. I mean for someone to keep their data secret is much to empowering when it could be available to the likes of slime ball corporations like Google and terrorist organizations like the United Hates who are not beyond stooping to the lowest of the lows, you know ignorance of the white flag, torture, stifling of democracy the stuff of barbarians. These scum will do anything to get their evil hands on such data, and no doubt they already have many of their medical facilities and health care organizations compromised.
For those of the free world though, it’s a great idea.
Silly boy.
Get over yourself.
Since when has Apple willingly shared customer data?
The Govt will backtrack on demanding full disclosure. Undemocratic. Uncivilised. Insupportable by the majority.
The real revolution is healthkit period. A framework that unifies the data that allows developers to use it in aggregate. That’s a lot of data all nicely gathered and collated in one place. It will have major implications for medical science as a whole, much less what developers can come up with.
For me healthkit was always the the most important iOS 8 feature shown at WWDC