“Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015,” Mark Gurman reports for 9to5Mac.
“Ahrendts previously informed key staff that she would be shaking up the Apple Retail executive ranks, and this new organizational restructuring further alters how stores are managed,” Gurman reports. “Currently, all Apple Stores are organized into geographical regions. For instance, all stores in the San Francisco Bay Area (plus some stores in nearby states) are a single region while all stores in Texas could be another region.”
“Ahrendts, say sources briefed on the plans, is aiming to restructure stores based on sales volumes,” Gurman reports. “This move is not designed to institute John Browett-likely sales targets, but it is planned to create even more tailored experiences to individual stores.”
Much more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]