Apple’s Ahrendts to oversee slew of new retail stores as organizational restructuring planned

“Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015,” Mark Gurman reports for 9to5Mac.

“Ahrendts previously informed key staff that she would be shaking up the Apple Retail executive ranks, and this new organizational restructuring further alters how stores are managed,” Gurman reports. “Currently, all Apple Stores are organized into geographical regions. For instance, all stores in the San Francisco Bay Area (plus some stores in nearby states) are a single region while all stores in Texas could be another region.”

“Ahrendts, say sources briefed on the plans, is aiming to restructure stores based on sales volumes,” Gurman reports. “This move is not designed to institute John Browett-likely sales targets, but it is planned to create even more tailored experiences to individual stores.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. I have a feeling that Miss Ahrendts style is not the “kick ass and take names” style that many males would employ. My suspicion is that she will quietly change the attitude of those who she feels fit into her leadership style, while those whom she is not certain will perform as she wishes will opt for other employment. No big shakeup, just a thorough readjustment of performance.

  2. Still need an Apple store in my region of the US (Northwest Indiana). At 800,000 or so people in population, you would think we would have a couple Apple stores by now, but nope none, zero zilch. Apple needs to spread their stores out better. Some places they are only a few miles apart (????), and none in other areas. Seems strange to ignore an entire area.

  3. I beg to differ. KA&TN involves a measure of ill feelings on the part of the kickee/name-doner. I believe she’ll accomplish the same end, absent the resentment and ill feelings. I’ve observed female executives in my organization and external organizations reach their goals without causing inter-personal animosity. It’s a skill that I have never see at anywhere near the same level in male managers. I suspect it’s a testosterone thing in the guys.

    We’ll know in a few weeks or months, I suppose. Will the departing managers and executives leave to pursue continued career development elsewhere, or will they leave precipitously to spend more time with their families?

    1. My experience hasn’t been the same. Many of the female managers I’ve encountered try to dominate and seem to see arriving at consensus or compromise as a sign of failure. While I understand that depending on the issues (blackberry for example), there may not be time for consensus or compromise as the end of time grows nearer, but in most cases, you have to build up a level of credibility to lead, and knowing when to accept suggestions goes a long way to building credibility.

    2. From what we know of her achievement at Burberry, her interviews, and from her TED talk, her management philosophy is one of collaboration and nurture, not ruthless domination.

      But since Apple Retail has been criticised lately, it seems fair to suggest strong measures be taken. Of course, Angela appears to be doing just that, only without the slaughter. And yes, exaggeration for comic effect abounds below the fold at MDN.

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