Apple brings human curation to seven more App Store categories in Europe

“Apple has introduced human curation for seven more categories on its App Store across Europe, as it tries to make it easier for people to find new iOS apps,” Stuart Dredge reports for The Guardian.

“iPhone and iPad owners visiting the productivity, photo & video, sport, music, lifestyle, health and travel categories will now see recommendations and themed collections of apps from Apple’s editorial teams,” Dredge reports. “Until today, only five App Store categories – games, kids, education, food and Newsstand – were curated. Homepages for other categories simply displayed lists of new and popular apps chosen by an algorithm.”

“Alongside today’s changes, Apple is launching a new ‘landing page’ on the App Store to point visitors in the direction of the curated categories. The changes will be seen on PCs and Macs, as well as iOS devices,” Dredge reports. “The move brings App Stores across Europe closer to those in the US and Canada, where every app category has human curators.”

Read more, and see screenshots, in the full article here.

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