“Let’s be honest: Apple’s $3 billion acquisition of Beats Electronics isn’t a sexy acquisition,” Yoni Heisler writes for TUAW. “he deal doesn’t provide nearly as much room for speculation and intrigue as would exist if Apple purchased a company like, say, Nest or Netflix.”
“But the more I look at the deal and the overall headwinds of the music industry, Apple’s acquisition of Beats may very well prove to be a huge money maker for the company,” Heisler writes. “And depending on how Apple chooses to position Beats against Spotify, it may even help drive iOS sales later down the road.”
“n acquiring Beats, Apple now has a subscription music service under its control,” Heisler writes. “Apple also has over 800 million credit cards on file. The combination of the two is extremely potent and will allow Apple to more efficiently leverage those credit card accounts.”
Read more in the full article here.
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