“While I watched Apple’s WWDC 2014 opening keynote on Monday morning, I couldn’t stop thinking about the infectious mixture of fun and confidence everyone onstage seemed to be exuding,” Joshua Topolsky writes for The Verge. “It was something new for this era of Apple, and it felt like a mirror image of the announcements being made. The message was loud and resonant from where I sat: We’re back, we’re ready to play, and we know who we are.”
“Watching CEO Tim Cook and his ‘Superman’ companion Craig Federighi bound about onstage, trading jokes and launching into strangely lengthy and effective bits on topics like a near-miss naming of OS X ‘Weed,’ you might not recognize the company if not for all the Apple logos everywhere,” Topolsky writes. “The tone was jovial, loose, and confident. One might even say playful.”
“In recent years — and let’s be honest, probably since just after Steve Jobs’ death in 2011 — there has been a sense of hesitation, of standoffishness, and maybe even a little bit of fear in the tone of Apple events. That tone has carried over to the company’s approach to the outside world, and has left a lot of people wondering just whether there’s been a plan at all. You could feel a palpable sense of Apple being closed off, in a huddle, trying to figure out what kind of company it wants to be (and can be) in a post-Jobs world,” Topolsky writes. “The company has a voice again. Apple is executing on a plan, and it’s giving it confidence and power.”
Much more in the full article here.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
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