“Apple Inc. is the world’s most valuable consumer hardware company, so it’s not out of line to imagine a major address to the developer community might introduce some new gear,” Shane Dingman reports for The Globe and Mail. “Which is why the Tuesday Worldwide Developer Conference keynote by CEO Tim Cook, senior vice-president of software engineering Craig Federighi and a couple of strangers was remarkable on a number of levels.”
“More than ever Apple knows the audience watching its WWDC livestreams are not all hard-core software developer geeks pumping their fists when Objective-C is sidelined in favour of the new coding language Swift. The latter did happen, but the most arresting part of Monday’s performance was what didn’t happen: no new hardware was teased, talked about, introduced or handed out. Poor senior Apple executive Phil Schiller, there was nothing for him to demo so he didn’t even appear on stage,” Dingman reports. “The pent-up demand for an iWatch, Apple TV, fatter iPhone 6, thinner MacBooks or any other product line went unsatisfied Monday, but the software announced creates conditions that could mean the traditional fall hardware release could be absolutely huge.”
Dingman reports, “The bottom line is, developers writing apps for Apple’s upcoming devices will have access to some very compelling features that could very well make the difference in the mobile hardware wars.”
Much more in the full article here.
MacDailyNews Take: Apple Inc. is the world’s most valuable company. Period. No need to qualify it in any way.
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