“According to a new report from The Information, Apple is planning to offer ‘locally targeted advertising’ to users through its iTunes Radio platform sometime this year,” Zac Hall reports for 9to5Mac.
“The report also says Apple is planning on working with ‘broadcast radio stations’ to increase the amount of content it offers on the platform,” Hall reports. “This additional content would focus on non-music offerings that would further expand Apple’s content streaming platform.”
Hall reports, “Earlier this week, 9to5Mac reported that Apple is planning to introduce several local NPR stations as well as sports content from ESPN to iTunes Radio.”
Read more in the full article here.
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