“Ahead of next Monday’s keynote kicking off its annual Worldwide Developers Conference, Apple has begun preparations at the Moscone Center in San Francisco,” Eric Slivka reports for MacRumors.
“As part of the preparations,” Slivka reports, “banners are beginning to go up in the lobby of Moscone West, including one with the event’s tagline of ‘Write the Code. Change the World.'”
Slivka reminds, “Banners advertising specific details on keynote announcements will remain covered until after the keynote.”

Full article here.
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
On the doorway to the cafeteria…
Write the code, Smell the coffee.
On the doorway to the developer membership renewal….
Write the code, Laugh all the way to the bank.
On the doorway to the Ladies and Gents bathroom….
Write the code, Shit on a Zune and have an Android wipe your arse.
On the doorway to the exit….
Write the code, Fly to the stars.
On the doorway to the advertisers plenary….
Write the code, Because you are worth it 🙂
For the Android conference…
Write the code, re-write the code.
At the Windows Phone conference…
Write the code, no one cares.
Let’s decrypt what may in fact not be a code at all in this message:
What if the tagline is referencing the upcoming Mobile Payment system? Perhaps the mobile payment system generates a code that you send to others, perhaps by email, iMessage, or AirDrop, which allows them to it to “cash the check.”
… get it?… Write the code. Change the world.
@ Higo,
Slivka reminds, “Banners advertising specific details on keynote announcements will remain covered until after the keynote.”
What is there to decrypt in that statement?
That was the source of my play on the banner tags. What will they reveal?
I hope Dr. Dre is one of the Keynote speakers. We’ll find out all of Apples secrets in a drunken cell phone video tonight.
This might refer to Jony Ive issuing a revision to his [In]human Interface Guidelines.
1. Use only rounded squares and a circles.
2. Icons must be as similar as possible.
3. Icons must give the user no clue as to what they represent.
4. Forget the difference between projected and reflected colors. Use white to blind the user.
5. Use strange, luminescent colors beyond the human range of vision.
6. When you put text a background, use colors that don’t contrast.
7. Do not use dark colors, so that your users can’t detect your UI.
8. Strive to make the UI washed out and unusable in most ambient light.
9. Make controls that are tiny, overly symbolic, and easy to overlook
10. For variety, make some buttons plain text, others underlined text, and still others with an outline to indicate their buttons. Be creatively inconsistent in other ways. Keep the user guessing.
11. Design your app so that it needs a tutorial
12. Show your app to ten people. If more than three of them are delighted with it, start over.
13. If the UI is visible, there was a mistake somewhere along the way.
Jony Ive is to industrial design as Einstein is to physics, but Jony Ive is to UI design as lounge singer is to opera. Nevertheless, I’d love to be Jony Ive. Apple loves him more than they love all their customers put together.
If this mess continues, my next phone will be a Galaxy. It’s a cheap toy, it lacks apps, and there’s no quality, but at least I’ll be able to see it.
God I hate Bublé
Bye bye.
I hope Ive and Cook will be out, hopefully sooner than later.
Ive? The man responsible for designing every device that the rest of the world has tried to copy?
Did your mommy drop you on your pointy little head when you were a baby?
No clue; absolutely no clue whatsoever.
Ive the moron responsible for the abomination that is ios7
Most excellent post. iOS7 is bullshit and Apple quickly killed off signing iOS 6 installs to keep people from reverting and proclaimed it a popular success.
The UI of iOS strains my eyes and would look better on a SameSong.
Should have gone to Specsavers.
Has it occurred to you to see an optician? You have serious problems with something many use easily. Perhaps the problem is yours? I thought I wear glasses because my vision is poor, but maybe the world is just badly made and fuzzy.
If only a banner would show sweaty armpits up close and say “developers, developers, developers”
“It’s a cheap toy, it lacks apps, and there’s no quality, but at least I’ll be able to see it”.
What’s happening to your eye? I can see my iPhone contents very clearly.
Ha the problem is you are trying to apply logic to his argument. Big mistake.
Ha ha. Your logic and his are at about the same level.
Codetastic! Let this be the start of the next much more fatal Apple round of tech-flack to slay the copying monsters from Seoul, South Korea and Mountain View, CA.
Is that code?
Transparent code. 🙂
“Write the code. Change the world”
Write = i
World = w
Change = a
The = t
Code = c
The = h
Or, in other words, I can’t wait! 🙂
Highlighting accessibility and special needs applications?
Misprint?
Write the Cod. Cage the world.
Meanwhile, Microsoft is busy unfurling an original slogan of its own-
“Right the World,
Change the Code….”
(more stealth ware, of course)
😉
I thought Microsoft’s slogan was “Keep the (Windows) code, stop the world (from progressing).”
“Change the world”? Seriously? That’s the running joke on the show Silicon Valley, where every computer companion the show uses that slogan. As a catch phrase, that’s about as unoriginal as you can get.
Yea, I wonder where that “unoriginal” phrase came from… /s
“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
Even Eric Clapton ripped it off
Android: Don’t need to write the code….just steal it from Java.
Real artist steal (just saying).