“Some may wonder why Apple, never famous for supporting anyone else, allow Netflix, a kind of rival to iTunes, onto their Apple TV box,” Brian Clegg writes for Now Appearing. “It might not be true, but my suspicion is that Apple is entirely aware of what you might call the Season 1 effect – and how it can positively influence their balance sheets.
“Netflix is a great place to consume a TV series voraciously,” Clegg writes. “But the service quite often doesn’t have the most recent series of a programme… In both cases we’ve cruised through season 1 on Netflix, and know that season 2 is out there – but it has already fallen off the BBC’s very short iPlayer timescale. So we’ve ended up buying the second season on iTunes so we can keep feeding the habit.”
Clegg writes, “I’m sure we can’t be alone.”
Read more in the full article here.