“Apple’s new entry-level 11-inch MacBook Air is the company’s most affordable notebook in its history — an aggressive pricing move that one analyst has predicted will help the Mac further eat away at the largest segment of the existing Windows PC market,” Neil Hughes reports for AppleInsider.
“Traditional Windows PCs thrive in the price range between $500 and $1,000, where some 100 million units are sold every year,” Hughes reports. “Analyst Rod Hall of J.P. Morgan pegs this market segment as worth $63 billion per year.”
“With the launch of its updated MacBook Air models on Tuesday with a new, lower entry price of $899 for the 11-inch model, Apple has firmly placed itself in that massive segment of the notebook industry. The 13-inch variety of the MacBook Air has also dropped to $999, and both new models sport slightly faster Intel Haswell processors boasting all-day battery life,” Hughes reports. “The new $899 MacBook Air is in fact the cheapest portable Mac ever sold by the company.”
Read more in the full article here.
MacDailyNews Take: Adios, Microsoft, and good riddance!
There is nothing on the market that comes close to competing with the value offered by Apple’s MacBook Air. Nothing.
Go, Tim, go!
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