“It used to be that Verizon and AT&T could happily divvy up new subscribers every quarter while perpetual losers T-Mobile and Sprint would see their subscriber numbers shrink,” Brad Reed reports for BGR. “Slowly but sure, however, T-Mobile’s ‘Uncarrier’ campaign has helped reignite its growth and has made things significantly less comfortable for America’s two largest wireless carriers.”
“Consumer Intelligence Research Partners has come out with a new report showing that T-Mobile’s share of new subscribers grew faster than any other carrier over the first quarter of 2014,” reports. “T-Mobile still only had the third-highest overall share of new subscribers at 15%, but this still marked an increase of two percentage points from the previous quarter when it snagged 13% of new subscribers.”
Read more in the full article here.