“Here’s an interesting sequence of events, buried between the lines of a Samsung e-mail trail that Apple entered into evidence as part of its big patent infringement suit, now in its third week,” Philip Elmer-DeWitt reports for Fortune.
• Oct. 4, 2011: From Samsung’s VP of U.S. sales Mike Pennington to Samsung America CEO Dale Sohn and chief marketing officer Todd Pendleton. “As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple … can we go to Google and ask them to launch a campaign against Apple…”
• Oct. 5, 2011: Steve Jobs dies.
• Oct. 7, 2011: Pendleton to Pennington. “Hey Michael, We are going to execute what you are recommending [mocking Apple’s devoted fan base] in our holiday [Galaxy S2] campaign and go head to head with iPhone 4S.”
Full article here.
MacDailyNews Take: Again, as we wrote last week: Samsung is a scumbag outfit. Boycott all Samsung-branded products.
Samsung email targeted Steve Jobs’ death as ‘our best opportunity to attack iPhone’ – April 16, 2014