“What sets Apple apart from other technology companies? Price? Clever marketing? Or, is it something else?” Kate MacKenzie asks for Mac360.
“Customers love Apple products because the company’s products often connect at an emotional level, a bond that’s not easily broken. Mac, iPhone, iPad. We connect,” MacKenzie writes. “Microsoft creates emotions in customers, too, but not always positive emotions. That lack of good will and lesser trust set the stage for a mass exodus of customers as the nascent mobile device industry exploded. In the pursuit of money vs. creating a product that customers love, Microsoft has been left behind.”
“Google has a similar problem. The emotions evoked by Google products (a term I use loosely, because in reality, you are Google’s product)– search engine, advertising, free applications, smartphones and tablets– do not rival Apple,” MacKenzie writes. “Just as Microsoft’s fall from grace was slow and steady, despite the riches, Google’s fall will be similar.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]