“Earlier this week, I discussed how CEO Tim Cook can’t afford to swing and miss on the iWatch. His detractors already believe his time is running out,” Richard Saintvilus writes for TheStreet. “But Cook must not get hasty. And if recent rumors are to be believed, Cook may, in fact, price Apple out of a potentially lucrative market.”
“According to KGI Research analyst Ming-Chi Kuo, Apple plans to price the iWatch at $1,000. Cook once said that for Apple to disrupt the wearable market, the product has to be a ‘must-have’ and not merely a ‘want,'” Saintvilus writes. “The watch has been rumored to have health-related benefits, including the ability to alert wearers of a heart attack. But if it’s going to cost of $1,000, it needs to also drive the person wearing it to a hospital. Although Ming-Chi Kuo does have a strong reputation for accuracy, I don’t see how this price is going to work.”
“Granted, it’s still early. But if the iWatch does crack the $1,000 mark, in trying to preserve profit margins, Apple would have missed on this one as well,” Saintvilus writes. “Not to mention, Samsung, which released its Galaxy Gear last December, already has first-mover status. And unless the iWatch has the ability to save lives, the device will be dead on arrival by pricing itself out of a market that is yet to be defined.”
Read more in the full article here.
MacDailyNews Take: Relax, Richie. Relax.
Related articles:
Apple’s iWatch said to come in two sizes, high-end model to cost several thousand dollars – April 10, 2014
Apple CEO Tim Cook can’t afford an iWatch flop or something – April 9, 2014
I still think it’s going to turn out to be big practical joke that AAPL is playing on Google/Samsung and the Analysts. I can’t, for the life of me, imagine wearing tech on my wrist for any reason.
This is the same nonsense analysts and pundits said about the iPod and iPhone: “It ‘ stop expensive” and “the market’s already saturated; Apple is too late to the game.”
Nonsense.
Wow! At that price it either should have some precious metal/stones or at least administer meds through the skin and have a built in defibrillator. 😀
Why does anyone need a watch
I’m glad they died, silly wrist bracelets.
No one in there right mind will pay this, Phil needs to remember who he is selling to.
[img]
?itok=qSg4Q98H[/img]