“Apple has just updated a section in iTunes Connect, the service mobile developers use to distribute and update their applications on the iTunes App Store, with new language that details how the Advertising Identifier (IDFA) can and cannot be used, and asks for developers’ compliance with these rules by checking a box,” Sarah Perez reports for TechCrunch.
“Though Apple began rejecting some applications in February which were using the unique identifier but not showing ads, this change now formalizes the process – meaning that Apple could now reject any non-compliant apps going forward,” Perez reports. “For background, Apple had been signaling to developers throughout 2013 that it was time to make the switch over to the IDFA as the preferred ad tracking option within iOS applications.”
Perez reports, “The change has been a long time coming, following the initial phase out of the unique identifier known as the UDID.”
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