“Bloom.fm, a London-based streaming-music service that offers everything from access to free radio to song borrowing, believes Apple is scared of its operation,” Don Reisinger reports for CNET.
“Speaking to CNET on Friday, a Bloom.fm spokesman confirmed that the company’s ad-spend on Apple’s mobile-advertising platform iAd has been banned by the iPhone maker. The only suitable reason for that, the spokesman argues, is that Apple views its service as a threat,” Reisinger reports. “‘We were surprised at Apple’s decision to ban us from their iAd network as their iTunes Radio service isn’t even available in the UK,’ the spokesman told CNET. ‘Bloom.fm gives you 22 million tracks for £1 a month — the price of a single download on iTunes — so I can see why they’d want to protect their business.'”
Reisinger reports, “Bloom spent £2,000 per month on Apple’s iAd network, promoting its service to iPhone, iPod, and iPad owners, according to a Guardian report. On Wednesday, however, Apple said that it could no longer advertise through its network.”
Read more in the full article here.
MacDailyNews Take: Publicity play by a tiny, insignificant, meaningless outfit.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]