“There’s been a changing of the guard at J.P. Morgan,” Philip Elmer-DeWitt reports for Fortune. “Long-time Apple analyst Mark Moskowitz is out. Taking his place is telecom analyst Rod Hall, who brings with him what he believes is a $63-billion idea.”
“Apple, he wrote in an inaugural note to clients Tuesday, basically owns the market for laptops priced above $1,000. It’s got an estimated 68% market share of the North American market, a 49% share in Western Europe and a 36% share globally,” P.E.D. reports. “But according to Hall, the sweet spot for laptops, as indicated by red rectangle in the attached chart, sits just below that price point: In the $500-to-$1,000 range, into which nearly 100 million laptops — 55% of the total market — shipped in 2013.”
P.E.D. reports, “Apple could make as much as a $63 billion a year in that market, Hall argues, if it would just put a keyboard on the iPad.”
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