“In the ongoing Samsung vs. Apple lawsuit, two experts hired by Apple took the stand on Tuesday to explain to the jury why Samsung deserves to pay $2 billion in damages for infringing on Apple’s patents,” Juli Clover reports for MacRumors.
“First up was John Hauser, a professor of marketing at the MIT Sloan School of Management, who argued that the specific features patented by Apple, such as slide to unlock, made Samsung’s devices far more appealing to consumers,” Clover reports. “To reach that conclusion, Hauser surveyed 966 Samsung device users (507 phone owners and 459 tablet owners) to measure the percentage of consumers who would buy devices with specific features, including universal search, background syncing, quick links, automatic word correction, and slide-to-unlock, among others.”
“Following Hauser’s testimony, MIT-trained economist Chris Vellturo took the stand to explain how Apple arrived at its $2 billion number,” Clover reports. “The damages, he said, are a mix of lost profits and estimated reasonable royalties on the millions Samsung devices that have been accused of infringing on Apple’s patents.”
Read more in the full article here.