“A new report suggests bigger isn’t better, when it comes to watching television programming,” Bryan M. Wolfe reports for AppAdvice. “Deloitte found that Millennials rather watch movies and television shows on computers, smartphones, and tablets. These details were recently published in the firm’s annual Digital Democracy Survey.”
“Those between the ages of 14 and 24 only watch TV shows on an actual television set 44 percent of the time,” Wolfe reports. “Thirty-two percent of the time, TV shows are consumed on a desktop or laptop. Smartphones and tablets make up another 16 percent, while gaming devices are used 8 percent.”
Wolfe reports, “This is the first time computers, smartphones, and tablets have eclipsed televisions for any segment of the population, according to Gerald Belson, vice chairman of the firm’s U.S. media and entertainment practice, who spoke to Re/code.”
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“‘It’s an indicator of how the market is reacting to the introduction of technologies,’ Belson said. ‘Clearly, a large segment of the population is quite comfortable using any number of devices to watch content. The speed with which it’s happening takes some people by surprise,'” Dawn Chmielewski reports for Re/code. “This shift has profound implications for networks, and Nielsen, which are working to find ways to measure TV viewing across multiple screens. Nielsen announced plans to begin incorporating mobile into its traditional ratings with the 2014-15 season.”
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