Android Wear: Google fires first shot in hardware war against Apple

“In 2012, former iPad engineer Patrick Gibson floated a controversial theory: Google is getting better at what Apple does faster than Apple is getting better at what Google does, and that’s a problem for Apple,” Shane Cole writes for AppleInsider.

“Google’s software prowess has never been in question. They’ve bolstered an already technically formidable hardware team by bringing in a host of ex-Apple employees with the Nest Labs acquisition, including former iPod chief Tony Fadell, and held on to Motorola’s advanced research division when flipping the handset maker to Lenovo,” Cole writes. “Now, with the smart watch-focused Android Wear in tow, Google is set to put that theory to the test.”

“Consumers won’t be snapping photos, playing tiny games of Angry Birds, or surreptitiously browsing Reddit on an Android Wear-powered smart watch. Google tells developers in no uncertain terms that they mean for these devices to augment the world around them, not become the focal point,” Cole writes. “Presuming the iWatch project is real, and the preponderance of evidence suggests that it is, it will mark the first time Apple has entered a market with such significant opposition. Nokia and Motorola couldn’t compete with Apple’s design chops and vertical integration, but Google and their manufacturing partners can match Apple blow-for-blow.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Jax44” for the heads up.]


  1. Yeah, right…

    Again, just like all of Google’s great products that are available for consumers that are in never-ending Betas, until Apple leads the way, maybe after consumers are fed up with inferior design and implementation.

    Go for it Google show us what you’ve got!

  2. Google and their manufacturer partners can match Apple blow-for-blow? Really?

    Google and their partners are still running around like headless chickens trying to match Apple’s a 64-bit mobile platform.. and pouring more and more “Butter” trying to match Apple’s slick interface.

  3. I respect AppleInsider, but …

    To avoid any sarcasm, I’ll just say, Apple has built fierce loyalty with dependability. Android has built up a mish-mash of un-updatable, non-updated, non-cohesive Android devices.

    So is Apple or Google smarter?

  4. Google is getting better at being like Samsung. Putting crap out on the market that doesn’t work, is malware, spyware, DNS attack prone. There TV is a flop, there Google Glass is a flop and nobody wants them using it in public. There Android OS is an open disaster with viruses, spyware, malware, DNS attacks, and no upgrade path in most cases which is why only 8% has the latest Android OS on it. So just what are they getting better at than Apple?

  5. Google’s software prowess??? Puh-lease!

    Have you ever tried to navigate the labyrinth that is Google Apps inside a web browser. It’s a web alright.

  6. “…[this] will mark the first time Apple has entered a market with such significant opposition.”

    Seriously? It seems to me that there was “significant opposition” when Apple debuted the iPod, and then again when they entered (née redefined) the smart phone world with the iPhone.

    And look how that turned out… 😉

    1. …and let’s add the iPad to that list. After all, by MS’s own admission, they led the way in the tablet space with their unforgettable…err, what was it called? OK, it was a total flop, and a typical piece of MS crap, but Geoff Ballocks was REALLY proud of it.

      Heh heh!

    2. I just had a thought.

      The iWatch (or whatever it’s called, if it exists) … will it communicate exclusively with iPhones? Or will it be able to work with Android, Windows, and Blackberry devices?

      What really exploded the iPod’s popularity was opening up iTunes (and therefore the iPod) to Windows, right? So if Apple produces a smart watch that can link to ALL other platforms … Apple could make a mint off of people who love Apple accessories (see: iPod) even if they don’t like the iPhone.

      Again, just a thought that occurred to me. Probably nowhere near being an original thought. Probably not even a good thought. But it’s something your post regarding the iPod reminded me of.

      1. I don’t see Apple doing anything to open iOS up to Android. Apple will use the iWatch to draw Android users into the iOS fold instead of making hardware available to Android users.

        1. I’m not saying “open it up to Android.” I’m saying … well, look at it this way. The iPhone is capable of communicating with accessories that run Android, right? Why not make it so the iWatch can communicate enough with Android that someone who wants to spend a few hundred on the accessory, but has qualms with iPhones, isn’t locked out.

          That way, the iWatch can push the “halo effect” that turned the iPod into a way to move Macs and iPhones, and the iPhone into a way to move all Apple products.

          1. A few reasons:

            1. The difficulty of making the accessory compatible with the huge boatload of incompatible versions of the Android family.

            2. Because the halo effect would be tainted, often dramatically. The interface can only work as well as the Androcrap that it’s talking to… and how well that works is very variable, from what I understand.

            3. People can already get a free iPhone with a contract. I think those who aren’t already taking advantage of that are not likely to put out the dollars for an iWatch… at least not in numbers that matter.

  7. This 2014 (new Apple device) timeframe is no different than the pre iPhone release in 2007. Only Apple “REALLY KNOWS”. Look @ Gaggle’s smartphone pre iPhone release and post iPhone release 2007. No different today (2014) with new unreleased Apple product. Did it ever occur to any of the naysayers and ANALists, that Apple may have “intentionally” delayed their product release? Apple knows it is the innovative tech leader & all others haven’t got a Fckin clue as how to create desirable products without directly infringing on Apples patented IP. It is a pathetically sad situation for Apple, knowing that whatever they release, will immediately be copied and all hard earned IP will also be stolen and replicated with no support from the corrupted US government. Welcome to Asiamerica the land of corrupt. May ALL those who support SamGaggle burn & rot in Hell.

    1. I’ve long thought that the iwatch was a ruse by apple to misdirect competitors/attempt to track leaks of upcoming products. I have no doubt that they are exploring wearable tech. but apple always bases designs on the question “what problem does this solve?”. I don’t see how watches solve any problems. that said, I’m frequently wrong. it’s kinda my trademark. 😉

  8. ““Presuming the iWatch project is real, and the preponderance of evidence suggests that it is, it will mark the first time Apple has entered a market with such significant opposition. ”

    That’s what Blackberry said
    and Nokia
    and ….

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