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Can Apple help make hearing aids cool?

“People wait in long lines and even camp out to get their hands on new Apple devices as soon as they’re available. But they drag their feet, sometimes for years, when it comes to purchasing another piece of technology that could greatly improve their lives: hearing aids,” Heather Kelly reports for CNN.

“Hearing-aid manufacturers and audiologists hope a new collaboration between them and Apple will help,” Kelly reports. “Danish hearing-aid company GN ReSound last week announced a new hearing aid that’s compatible with the iPhone, iPad and iPod Touch. Called LiNX, the device syncs wirelessly with the newest Apple mobile devices and takes advantage of iOS 7’s new accessibility options for the hearing-impaired.”

“At its most basic level, the LiNX acts like a hybrid of hearing aids and stereo Bluetooth headphones. Phone calls, FaceTime chats, music, movies, turn-by-turn navigation or other audio can be streamed directly to a small earpiece,” Kelly reports. “When they’re not pulling in audio from a smartphone or tablet, the hearing aids work like normal, picking up in-person conversations and surrounding sounds.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “David E.” for the heads up.]

Related articles:
Following GN Store Nord, hearing aid maker William Demant to join Apple’s ‘Made for iPhone’ program this spring – February 27, 2014
Apple co-developed next-gen iPhone-compatible hearing aid to debut early next year – November 25, 2013
With ‘Live Listen,’ Apple iPhones could be remote mic for Bluetooth hearing aids and more – August 12, 2013

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