comScore: #1 Apple continues to take U.S. smartphone market share

comScore today released data reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share
159.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October). Samsung ranked second with 26.7 percent market share (up 1.3 percentage points), followed by LG with 6.9 percent (up 0.3 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.

Top Smartphone OEMs 3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Smartphone Platform Market Share
Android ranked as the top smartphone platform in January with 51.7 percent market share, followed by Apple with 41.6 percent (up 1 percentage point), BlackBerry with 3.1 percent, Microsoft with 3.2 percent and Symbian with 0.2 percent.

Top Smartphone Platforms 3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Source: comScore, Inc.

MacDailyNews Take: All is proceeding as The Yankee Group’s Carl Howe predicted last year:

Yankee Group: Apple continues to eat Samsung’s lunch; customer loyalty will drive iPhone ownership past Android’s peak – April 26, 2013


    1. Let me clarify this for you, so that you can know what you think.

      Market share is always welcome, and it never hurts. The important part, though is, it is NOT the holy grail, and in isolation, doesn’t mean all that much. Market share, together with other indicators, tells the complete story.

      In the case of mobile computing, the important factors other than market share are things such as usage share, average app revenue, ad revenue and similar.

      So, even when market share for iOS in the mobile space isn’t dominant, it still doesn’t mean iOS isn’t doing well, because all the web traffic, app store revenue and ad revenue is coming from there, which makes it a much more attractive platform to business on.

      I hope this clarifies the matter.

  1. The sooner the iPhone 6 arrives in all its big screen glory, the sooner Samsung sees those little minus signs in their column as well. The only reason Samsung has any traction in America is screen size.

      1. Same as the rest of the smart phone market. Large screens phones make up about 20% of the market.

        I’m guessing Apple gains 10%, if they release a larger phone.

      1. You’re the same guy who was begging Apple not to make the iPad mini a couple years ago. So it looks like Apple has another huge hit on its hands with the big screen iPhone 6 lol.

    1. Yeah, I also wonder how many people actually like a smaller phone versus those who, like me, simply refuse to buy anything other than an iPhone. But we’ll see. If I had to guess, I’d say they mostly fall into the latter category and await the “iPhone Plus” with bated breath.

      1. I don’t need a bigger iPhone, but I wonder how long the press starts to trash it like they’re trying to do with the 5c if it doesn’t sell as well as the 5s — regardless that the 5c sold pretty well relatively.

        Guess they’ll get their click bait another way if it does well and IF Apple actually makes a bigger phone.

      1. Exactly. Don’t you recall, its like 2015 the Windows phone will over take the iPhone according to IDC or something like that.


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