“First the mobile phone, now the car. Having revolutionised personal communication Apple now wants to change the way we drive,” Henry Foy and Daniel Thomas report for Financial Times. “The technology group will next week launch its first in-car operating system with Ferrari, Mercedes-Benz and Volvo as it attempts to take the lead in a fierce race to dominate tomorrow’s smart cars.”
Foy and Thomas report, “The deal marks the first time that Apple is embedding its software in devices other than its own branded products.”
MacDailyNews Take: Incorrect. HP-branded iPod, for example. For another, Siri Eyes Free is already in Chevy, Honda and Acura vehicles. AirPlay compatible audio equipment. iPod vehicle integration.
“The choice of the Ferrari, Volvo and Mercedes-Benz is seen to be in keeping with the US tech group’s high-end phones,” Foy and Thomas report. “Apple’s head of internet software and services, Eddy Cue, joined the Ferrari board in 2012, saying at the time that he had ‘personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years.'”
“The official announcement of Apple’s deal will be made at next week’s Geneva Motor Show, sources told the Financial Times,” Foy and Thomas report. “A number of other manufacturers are expected to incorporate it into models in 2014.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Luka” for the heads up.]
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