“Slanted media reports targeting Apple appear to be directly connected to the company’s failure to pay for more favorable coverage in the model of Samsung. It doesn’t appear to be affecting Apple’s sales or profits, however,” Daniel Eran Dilger reports for AppleInsider.
“The close relationship between Android licensees like Samsung and journalists covering the consumer electronics industry has grown increasingly sketchy. During this year’s Consumer Electronics Show in Las Vegas, non other than the Associated Press inked a deal with Samsung that allowed the Korean conglomerate to tweet out sponsored messages as part of the official Associated Press news stream. CNET reportedly accepted funds from both Samsung and Microsoft to republish and promote positive reviews of their products, including a gushing CNET ‘editor’s choice’ that called Samsung’s Galaxy S4 the ‘everything phone for (almost) everyone,'” Dilger reports. “Samsung even operates a ‘Samsung Mobilers’ program that selects twenty top bloggers each year and treats them like reporters, giving them official Samsung endorsements and even payments for positive product reviews. The company was investigated for using its ‘partner’ bloggers to slanderously denigrate products from other vendors and eventually forced to pay fines.”
“It appears that Apple’s Tim Cook is not only choosing to spend his company’s money with more integrity, but is also doing so more effectively,” Dilger reports. “While Samsung pushed 68 percent more phone shipments (unofficial numbers say 86 million phones, versus Apple’s 51 million iPhones) and spent much more on advertising and promotion, Apple earned nearly twice as much money in the quarter.”
Read more in the full article here.
MacDailyNews Take: As we wrote just last week:
Samsung is a thoroughly despicable outfit. If we ever get to the Soylent Green stage, Samsung will be the cabal churning it out.
It disgusts us on a daily basis that Apple still does business any business at all with Samsung.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]