Icis: Far sexier than Google Glass (with video)

“Picture Larry Page: all nerd, all business. Not a man, one suspects, who worries too much about couture,” Chris Matyszczyk reports for CNET. “Now take a look at Laforge Optical CEO and Founder Corey Mack in the video below. There’s a little snazz there.”

 
“So, it’s not surprising that his startup is taking on Google’s famed Glass at one of its more vulnerable pressure points: the embarrassment factor,” Matyszczyk reports. “Mack told me: ‘Our biggest competition is Google Glass but our approach is different, because we focused on creating a device that people don’t mind being seen in.'”

 

“Mack told me: ‘Style is a subjective thing and currently the bar is set pretty low,'” Matyszczyk reports. “So he and his team decided to create wearable eyewear that, they believe, not only looks good, but has a more friendly user interface. Instead of having to look up and to the right — as with Google Glass — Icis’s information, which comes from the cloud, is displayed around the outside of the field of vision.”

 
“Still, you can’t help but think that there’s a certain intelligence in the Laforge’s basic approach to design,” Matyszczyk reports. “As its CEO explained: ‘We design products for people, not in spite of people.’ That sounds like Mack, rather than PC.”

 

 
Read more in the full article here.

 

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