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Fitness smartwatch firm Basis Science in buyout talks with Apple, Google, others, sources say

“Basis Science, the company behind the Basis Health Tracker Watch, is on the market, according to two people familiar with the matter,” Alexia Tsotsis reports for TechCrunch.

“We’ve heard that the company has been shopping itself around over the past few weeks and has spoken to Google, Apple and possibly Samsung and Microsoft about a potential sale,” Tsotsis reports. “The price we’ve heard for any possible activity is ‘sub-hundred million,’ which could mean a small return for investors like Norwest Venture Partners, Mayfield Fund and Intel Capital, who have poured over $30 million into the company.”

Tsotsis reports, “Of all the fitness trackers available currently, Basis is said to be the most accurate in its data collection and reporting, but the most clunky with regards to design.”

Read more in the full article here.

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[Attribution: AppleInsider. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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