“I was reading up on wireless pulse oximetry over the weekend when it occurred to me that we might be looking at Apple’s so-called iWatch project from the wrong angle,” Philip Elmer-DeWitt writes for Fortune.
“Because CEO Tim Cook is a health nut who hits the treadmill every morning, wears a Nike Fuel Band and sits on Nike’s (NKE) board of directors, everybody seems to assume that Apple’s target demographic for this thing — whatever it is — would be people like Cook: Tech enthusiasts who don’t like to miss text messages and who work out seriously enough to care about monitoring their heart rate,” P.E.D. reports. “But what if that’s a secondary target? What if the more important market — the one that’s ripe for disruption and big enough to warrant Apple’s attention — is people for whom things like pulse oximetry are a matter of life and death? People whose health costs are on a trajectory to bankrupt the U.S.?”
“According to 9to5Mac‘s Mark Gurman — the current leader of iWatch pack journalism — the next version of iOS will be able to read sensors for blood pressure, hydration, heart rate and steps,” P.E.D. reports. “‘iWatch is said to be able to monitor several other pieces of health and fitness data,’ he added, but couldn’t be more specific. As Tim Cook put it at the last AllThingsD: ‘The whole sensor field is going to explode.'”
Read more in the full article here.
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