Candy Crush developer King trademarks the word ‘candy’; Apple asks developers to rename or remove games from App Store

“The delectable ascent of Candy Crush Saga to the top of the app charts has just been sweetened by yet another conquest,” Geoff Weiss reports for Entrepreneur. “After the game’s developer, King, filed a trademark claim for the word ‘candy’ with the U.S. Patent and Trademark Office last February, it has walked away victorious.”

“The ruling gives King rights to the word in the domain of software products, educational services and — somewhat tellingly — clothing,” Weiss reports. “And Apple is enforcing the decision by blasting emails to developers whose apps include the term, asking them to either rename or remove their games from the App Store.”

“King responded somewhat judiciously, however, that it was not seeking widespread prosecution,” Weiss reports. “‘Our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion,’ the company said in a statement. ‘We don’t enforce against all uses of ‘candy’ — some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.'”

Read more in the full article here.

Related articles:
Apple says ‘Candy Crush Saga’ was App Store standout in 2013 – December 18, 2013
Hooked on Candy Crush Saga? King.com gets gameplayers to pay – October 8, 2013
Maker of ‘Candy Crush Saga’ King.com said to file for U.S. IPO – October 2, 2013

50 Comments

    1. Don’t you mean “Bejeweled”? It’s surely a knock-off of Bejeweled. I tried Candy Crush, but personally I think Bejeweled is far superior, and whatsmore, Candy Crush keeps asking for money to update to extra features.

      1. For me the challenge is actually going up the levels without paying King a single penny. I feel quite elated sometimes when a level is beaten, that has been bugging me for days. Personally, I think the whole thing is total luck and perseverance.

  1. Pfffffft. I’m hereby filing a trademark claim for the word “the.” You have all been put on notice that, henceforth, any use of the word “the” will be prosecuted vigorously. We thank you in advance for your compliance.

    1. Wow, being able to trademark the word “candy” (even as it related to video games) is almost as ridiculous as granting trademarks for the words “windows” and “office”
      And yet…

  2. I think my head just exploded. How many software titles have common words in them? “Scanner”, “Tuner”, “Battle”, “Note”, “Store”, “Map”, “Calendar”.

    1. If you had done a bit more research you’d know that prior to Apple creating the App Store, App was not in common usage with reference to software utilities, so they were perfectly within their rights.

    1. No, Apple is protecting itself from any legal claims by King that it is supporting trademark infringement by sending out the notices. It basically passed the buck to developers.

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