“The delectable ascent of Candy Crush Saga to the top of the app charts has just been sweetened by yet another conquest,” Geoff Weiss reports for Entrepreneur. “After the game’s developer, King, filed a trademark claim for the word ‘candy’ with the U.S. Patent and Trademark Office last February, it has walked away victorious.”
“The ruling gives King rights to the word in the domain of software products, educational services and — somewhat tellingly — clothing,” Weiss reports. “And Apple is enforcing the decision by blasting emails to developers whose apps include the term, asking them to either rename or remove their games from the App Store.”
“King responded somewhat judiciously, however, that it was not seeking widespread prosecution,” Weiss reports. “‘Our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion,’ the company said in a statement. ‘We don’t enforce against all uses of ‘candy’ — some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.'”
Read more in the full article here.
Apple says ‘Candy Crush Saga’ was App Store standout in 2013 – December 18, 2013
Hooked on Candy Crush Saga? King.com gets gameplayers to pay – October 8, 2013
Maker of ‘Candy Crush Saga’ King.com said to file for U.S. IPO – October 2, 2013