Seven years ago today: Steve Jobs unveiled iPhone and changed the world again

“Seven years ago, on January 9, 2007, the late Apple CEO Steve Jobs took the stage at the Moscone Center in San Francisco to introduce the first iPhone,” Dan Farber writes for CNET. “‘Today, Apple is going to reinvent the phone,’ Jobs proclaimed.”

“He wasn’t kidding,” Farber writes. “The iPhone, like the Macintosh and iPod before it, redefined the category. The smartphone revolution started by the iPhone has put a powerful computer into the hands of billions of people around the world.”

Farber writes, “iPhone has still has a 40 to 50 percent share of the U.S. smartphone market, led by the success of the iPhone 5S. And, the iPad, which followed the iPhone as another breakthrough, category-redefining product, maintains a strong market position. Whether Apple can continue its streak of reinventing product categories remains to be seen, but Jobs’ January 9, 2007 introduction of the iPhone will remain one of the important milestones in computing history.”

Read more in the full article here.

MacDailyNews Take: There are a lot of smartphones on the market today, but only one company make brilliantphones.

The iPhone unveiling starts around 21:10:

We miss you, Steve!


    1. Yeah, I still have my 4 gigger and its battery holds a charge better than my 3GS, I use it for an alarm clock. It’s not unlike my 1/2 gig shuffle, its battery still outperforms ALL of my later gen iPods, and in a big way, I almost don’t believe it myself. I’ll be taking that one to my grave. I understand many peoples aversion to anything Rev A from Apple, but somehow they’re the version that end up in the museums, they’re the units that boot up thirty years later. Rev A’s are almost always overpriced and underpowered to be sure, but Apples at least, are overbuilt brick sh**houses.

  1. When I saw that I knew the world will never be the same again. All my previous smartphones felt like a dinosaur. I was at the ATT store, 15th in line and got it. My original is boxed away in near perfect condition. Just one little nick when my seat belt clipped it and it flew out, crash landed on cement. The leather pouch landed on the exposed side just enough to nick it. Oh well it’s still beautiful as ever and once in awhile I open it up, charge it up and remember the first time I opened it when i brought it home. 🙂

  2. Does anyone have a link to the invite to that event? Or maybe it was the Apple website homepage… one or the other had a space scene with language like, “Great things only come once in a generation…” or something like that. It really stoked anticipation with people saying, “they had better live up to that hype!” They sure did.

  3. For a long time, people were asking for a phone and tablet from Apple. Some companies were rebuilding MacBooks into thick heavy tablets.

    Apple invented the first PDA, “tabletish”, Newton. They didn’t invent the phone. However when they decided to produce a phone worth carrying Apple’s name, what they came up with, was a PDA Phone, “SmartPhone” that people were willing to buy.

    They made it for the masses. They knew how to build it and market it.

    Prior to this event, there were other PDAs, other PDA phones, other tablets. None of them had the ethos to capture the world in the way that Apple could. Steve Jobs, as charismatic as he was, made everyone aware of it.

    Microsoft defined both a computer that has a phone, and a tablet PC and brought the to the market, before Apple. However, because they had the file heavy structure of Windows, and required both fine dexterity only available by Stylus, and in some cases touch pressure input. It was consistently a cumbersome, expensive unappealing product, for the most part.

    What completely set Apple’s iPhone apart from the rest of the pack, was the touch screen interface, being so natural, and specifically responsive, (>50ms), that you couldn’t put it down, once you picked one up. The cost initially was too high, and adoption was slow. Eventually getting the subsidized cost down to $199, with a plethora of features, namely the App store, the iPhone became revolutionary and tipped the scales.

    Tablets and futuristic phones have been floating around modern culture for decades. Steve was the guy who got it done. If he wasn’t at the helm, I wonder where we would be today.

  4. I couldn’t WAIT to lay my hands on an iPhone and did as soon as they went on sale some months later. It was thrilling. I had never had a smart phone until then because I thought the Treo’s and others were crap not worth owning and their displays were incredibly bad. So I waited, and was well rewarded with the wait.

    1. CES is the modern-day equivalent to rounding up the wagons, where each campfire is a booth of information and everyone wanders around looking for sex & booze.

      The companies participating set the tone and the bar for each other and for many CES becomes the center of their universe, which can lead to trouble; if Microsoft sneezes, Quicken gets the flu and must wait for Microsoft to deliver the cure.

      In that universe the inclination to design products based on the features omitted from your competitor’s products does nothing to move the needle.

      Whereas, a company like Apple who creates their own universe are the only one’s who can build anticipation on any scale, because they aren’t subject to the rules of CES, so Apple can be discrete.

      In other words, Apple thinks different.

      But that’s not to say, a smart person can’t walk into CES and see the trends and patterns of what constitutes an exploitable property and act on their impulse. I know Apple does, but they are just as apt to buy you lock, stock, and barrel if you share visions.

  5. I too watched the presentation live and stood in line on day one plunking down 600 shells for the greatest tech product of all time … the birth of wireless mobile computing … et al …

    Thank you and God bless, Steve.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.