“With its infrastructure and reach, Samsung has the power to build products in infinite categories and ship billions of products worldwide,” Ken Segall writes for Observatory. “However, there is something very wrong with one particular strand in its corporate DNA. It’s the one labeled ‘marketing savvy.'”
“Here’s a company with a number of hit products in the mobile space and an advertising budget several times that of Apple,” Segall writes. “Yet, despite a few creative moments, something deep inside keeps pulling it back to advertising mediocrity.”
“See Exhibit A [below]. This is the newly released 2.5-minute piece being deservedly slammed as one of the worst commercials ever made,” Segall writes. “The big question is: how does something like this happen?”
Read more in the full article here.
MacDailyNews Take: Extra chromosome.
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