Rumor: Tim Cook to discuss $4 billion iPad in schools deal with Turkish president

“Apple CEO Tim Cook and select executives will reportedly visit Turkey in February to discuss a potential iPad in education deal worth over $4 billion, while saving time to stop by the country’s first brick-and-mortar Apple Store,” AppleInsider reports.

“According to Turkish language publication, Cook will be in Turkey next year to meet with President Abdullah Gül over the country’s so-called ‘FATIH Project,’ which seeks to replace blackboards and textbooks with modern computing devices,” AppleInsider reports. “In May, Turkish Prime Minister Recep Tayyip Erdoğan visited Apple headquarters to inspect the tech giant’s latest technological advancements before putting out a bid for his FATIH project.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. But shouldn’t they be getting MS Touch tablets? I mean after all, that’s what they’ll have to use when they enter the work force. Oh wait, that was only in regards to Windows PC’s. Rumor has it, a certain sweaty, bald person with simian traits wants to make you a bargain you can’t refuse. After all, nothing is more fun than watching a bunch of kids trying to figure out how to use something that’s impossible to make heads or tails out of.

  2. Tim Cook will be hard-pressed to get the schools in the U.S. to purchase iPads for education. The schools in the U.S. want to do everything on the cheap and Microsoft and Samsung will be happy to oblige. It will be another repeat of Apple having first crack and then giving it all away to the competition. Wall Street knows this and Apple will stay poorly valued. Apple always seems to be happy to give away every first mover advantage to rivals. I hope the Turks enjoy their iPads and get good use out of them.

    1. No, the reason Apple is undervalued on Wall St. is because too many analysts have the same myopic view of tablets and smart phones that you state here. The current products have nothing in common with the PC wars of years past for a few reasons.

      1. Compatibility – the biggest problem for Macs in the PC wars was not price it was file compatibility. If you used one platform it was difficult integrate the other; you had to choose. Since there will always be more of lower priced items PC’s took over. If they had worked together easily plenty of people would have chosen Macs but even though the Mac was a better platform you were at a disadvantage if you had one. Increased compatibility helped lead to a resurgence in Mac. Any phone can talk to another so people can choose quality if they want to pay for it. Tablets are mostly consumption devices so compatibility isn’t that important but iPads easily create documents that can be shared with PC users.

      2. Once you get rid of the compatibility problem then dominant market share isn’t necessary to thrive; it’s about the product. There just needs to be a large enough market for the high end to do well; Apple has shown that to be true. Apple makes the Mercedes; others may sell more units but like Mercedes Apple makes a large profit from a non dominant market share position.

      3. Quality products create loyal customers. People who buy on price have little or no loyalty. Low end Android is the perfect example; who cares what manufacturer the handset is if you’re shopping on price. At the low end they are almost interchangeable. Mercedes owners most often buy another Mercedes.

      4. Quality products create aspirational buyers (I have a Ford Fusion today but one day I’ll own a Mercedes). Customers will buy lower price products but many would have bought the better one if they could afford it. That is the position Apple holds not the reverse. People don’t buy and iPad and say someday I’ll own …

    2. ‘The schools in the U.S. want to do everything on the cheap,’

      Ridiculous statement. U.S. schools spend more per student than almost every other country – because of unions. Vouchers for every child is the answer.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.