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Why Apple’s suburban ‘spaceship’ campus could lose the war for tech talent

“Though the world will never see another product developed by Steve Jobs, one of his most ambitious projects is still in the pipeline,” Marcus Wohlsen writes for Wired. “Before he died, Jobs spent years working with architect Norman Foster to design Apple’s new headquarters in Cupertino, a giant ring of glass that looks like some sort of alien spacecraft nestled in a suburban California forest.”

“But there’s a problem,” Wohlsen writes. “As Apple seeks to change Silicon Valley’s view of what buildings should be, Silicon Valley is rethinking its view of where they should be, even as the company that Jobs built is staying put in its hometown.”

Apple Campus 2 project – Cupertino, CA

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“Increasingly, young tech talent wants to live and work in cities. As a result, the hottest tech companies, from Google to Twitter to Uber, are setting up shop in San Francisco, a long drive north of Silicon Valley, the traditional stronghold of the computer game,” Wohlsen writes. “In the cutthroat world of tech recruiting, catering to the demands of the talent is everything, and even Apple isn’t immune to the first rule of real estate: location, location, location.”

Much more in the full article here.

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