“Though the world will never see another product developed by Steve Jobs, one of his most ambitious projects is still in the pipeline,” Marcus Wohlsen writes for Wired. “Before he died, Jobs spent years working with architect Norman Foster to design Apple’s new headquarters in Cupertino, a giant ring of glass that looks like some sort of alien spacecraft nestled in a suburban California forest.”
“But there’s a problem,” Wohlsen writes. “As Apple seeks to change Silicon Valley’s view of what buildings should be, Silicon Valley is rethinking its view of where they should be, even as the company that Jobs built is staying put in its hometown.”
 
“Increasingly, young tech talent wants to live and work in cities. As a result, the hottest tech companies, from Google to Twitter to Uber, are setting up shop in San Francisco, a long drive north of Silicon Valley, the traditional stronghold of the computer game,” Wohlsen writes. “In the cutthroat world of tech recruiting, catering to the demands of the talent is everything, and even Apple isn’t immune to the first rule of real estate: location, location, location.”
Much more in the full article here.
Cool! New FUD!!!
Ya know, when you’ve got a deadline to meet and column inches to fill, you have to turn in something.,, which is about all he did.
I have a little contest in my head, the winner of which is the journalist that is willing to scribble the most inane piece of dung in the interest of hits. I think this guy may take this week’s prize.
Ironically, I’m pretty sure he’d cut of his dong to work for Apple and would do so if they were located in the North Pole. Apologies in advance to Electro for saying dong.
😆 Considering that San Francisco’s bloated real estate costs is a meme-of-the-week, this article is particularly ridiculous.
Lots of Apple engineers live up in SF and use Apple’s coaches for their daily commute. It’s a non-issue.
-jcr
I’m not sure which of the two stories, this one, or this one: “Analyst: Weaker than expected iPhone 5c sales may trigger China Mobile renegotiation”
Read more at http://macdailynews.com/2013/12/20/analyst-weaker-than-expected-iphone-5c-sales-may-trigger-china-mobile-renegotiation/#F960dTdWFvvgokm7.99 is more likely to take the prize for the most inane attempt to bring down the price of AAPL.
Agreed. I’d live in rural North Dakota in the middle of winter if it meant I could work for a company like Apple in a building like that.
MDN, you forgot to add: “or something” at the end of the headline.
I am currently working as a commercial banker that overlooks office and retail real estate portfolios throughout California including the Bay Area. While there is an increasing trend of tech companies moving to a hot market like SF, tech talent ultimately follows quality products and ones that they are truly passionate about. In fact, Cupertino happens to be one of the most desirable places to live and it still holds that value. Trust me, there are lines of highly talented engineers and programmers that would love to work on the next big thing from Apple. The drive won’t kill them. Their passion will drive them.
Just my two cents.
Sigh* end of the year, i’m outta crap to write, time to make up bs about apple to get my hits for the year up…
I could be a “tech” writer too, except I hae a soul and a conscience…
San Francisco is not that far from Cupertino and the city is very, very expensive even by California standards.
Second, Apple has not built the campus yet and could easily build it in Oakland if they chose to. The city of Oakland would probably be happy to have them and would clear out a nice campus location on the Bay. Oakland is also much warmer than San Francisco most days.
Article is just so much FUD. Apple has the money to put that spaceship just about anywhere and the workers will follow. Those that choose not to can work elsewhere.
There is actually some truth to the article. It is true that several companies are setting up offices in San Francisco because young people want to live there. However, these offices are going to remain satellite offices and the main offices are going to remain in suburbia. There simply isn’t enough space in San Francisco for all of these companies to move there completely.
The author makes it seem as if Apple is the only company expanding in Silicon Valley in a big way while everyone else is moving to San Francisco. That is simply not true. Google is building a new headquarters in Mountain View which should be ready at about the same time as Apple’s new campus. They also seem to be adding office space in Palo Alto. Samsung is building a large new campus in San Jose and another smaller one in Mountain View. Facebook is expanding their campus in Menlo Park etc etc.
Finally, creating a new campus does not prevent them from opening a satellite office in the city. If they feel the need to have a presence in San Francisco, they will acquire offices there. It isn’t as if they are short of money or anything.
– HCE
These days, all of our homes are satellite offices.
-> #InternetAge
The technology companies are still in the silicon valley. The hipster-douche websites that pretend they’re tech companies are located in San Francisco.
-jcr
I think Apple should take a que from it’s Chinese suppliers and add a couple of floors of living space on top. That way the teams would not have to travel so far when pulling an all nighter.
One thing for sure, Jobs was not a renaissance man. His HQ building is a mess in every possible way. It will be a blight on the community for decades to come!!
😆 😆 😆 😆 😯
But of course we don’t hear any specifics of what ways you are taking about, hell at least play the game of being a serious critic rather than a mindless troll. Otherwise you just make it too easy for us.
Putting the words bull and shit together really doesn’t do this article justice.
Find me anyone defined as a “young person” that could afford to live in SF.. Commuting there would be the pits, and other than the view if your in the right spot, it would cost an arm and leg to work there and you’d be under the thumb of SF Supervisors that would try to screw you out of money every time they met.
Security, Security, Security.
“Though the world will never see another product developed by Steve Jobs, one of his most ambitious projects is still in the pipeline,” Marcus Wohlsen writes for Wired.
I am bothered by this sentence.
The casual implication that the Jobsian well is dry gratuitously piggybacks on the magic-is-gone meme, at the same time positioning the writer as one in the know about these things. What we do know is that Apple products have long gestation periods, and that Steve actively practiced magic as recently as three years ago. Whatever devices arrive next year may well be his.
In fact Apple Inc. itself is Steve’s greatest creation, a rare type of machine built (like Pixar) to focus on creating blockbusters, animated by a desire to capture delight in a bottle. The circular campus, designed for collaboration, embodies this Apple. It institutionalises the magic in a way that no longer depends on Steve in the flesh, but on an organizational ethos I think of as Steveness.
Those companies who have offices I SF are having problems with protestors stopping buses carrying staff, and there have been cases of violence; tyres slashed, bricks thrown at windows, because it’s claimed these incomers are raising property prices beyond what the locals can afford.
Seen on Boingboing.net
Correction, it wasn’t in Boingboing, it was elsewhere in my Flipboard feed.
(So much stuff, so difficult to find anything…)
Tech buses blocked, vandalized in protests – SFGate Blog
http://blog.sfgate.com/stew/2013/12/20/bus-blocked-again-in-tech-boom-backlash/