T-Mobile’s next move could be devastating for AT&T and Verizon

“Ever since John Legere teased Uncarrier 4.0 on his twitter account earlier this week, I’ve been racking my brains trying to decide what it’s most likely to be,” Cam Bunton reports for TmoNews. “In terms of its own plans, value and available products, T-Mobile has done about as much as it can do to convince customers to join. It has unlimited (and unthrottled) data, international roaming, a non-contract plan, and the ability to upgrade whenever you want. So, what else could it possibly do?”

“After posting the announcement piece I was emailed by someone whose clear desire was to remain anonymous. He left no email for me to get back in touch and used a pseudonym. So, I wasn’t able to verify anything of what he gave me,” Bunton reports. “It’s why I’m not posting this as a ‘this is what Tmo’s plans are.’ Instead, it got me thinking and I wanted to hear your thoughts on how likely it is and what it could mean for the mobile industry. All in the spirit of speculating and provoking thought and debate.”

Bunton reports, “Here’s the information I was given: …he’s teasing a project code named “houdini” which will give switchers up to $350 in credit when they switch to TMO… Emphasis will be on families switching up to 5 lines regardless of contract end dates… New customers will receive instant credit when they trade in a smartphone, then get a credit for the ETF charged by their old carrier when they submit the final bill to TMO.

“When you start talking families, it makes a lot of sense,” Bunton writes. “I mean, if you have 4 lines on Verizon or AT&T, and are desperate to save some money, switching to a different carrier is no easy task. Of course, you could save a packet on T-Mobile, but if you have a good chunk of time left on your contract with VZW, how do you get out of it to switch? It’s even harder still to switch if each of those 4 lines has a different end date.”

Read more in the full article here.

MacDailyNews Take: Steve BallmerSounds great.

 
Now, if only T-Mobile USA had more than 12 towers scattered about the USA.

 
Steve Ballmer has more coverage on his dome than T-Mobile has in the USA.

[Attribution: BGR. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

19 Comments

  1. Used to be that reporters and journalist would talk to, meet and get to know a source. Not anymore, “I was emailed by someone whose clear desire was to remain anonymous. He left no email for me to get back in touch and used a pseudonym.”

    Thanks Cam Bunton, I know there is no bottom to the depths you can go, so keep diving, and bring along as many other jouranalysts with you.

    1. Just be thankful Ballmer is not pulling a ‘Miley’ and that there are no pictures of him “twerking”!

      Makes that tongue photo appear almost tolerable, doesn’t it?

  2. T mobile is far from perfect but they might surprise lot of folks. I used T Mobile $30 unlimited data + text and 100 min plan along with my ATT phone for a month. I travel mostly in the east coast and T mobile had decent to excellent coverage in most metro areas.
    I finally switched my ATT number to $70 Unlimited plan this week. My bill with ATT for two lines was $190 including hotspot and about 10 GB of data plus additional overages. I just moved one line with out much degradation for lot less.

  3. In So Cal, all my friends and co-workers that have switched not only have better coverage in areas that AT&T has crappy coverage in, the TMobile LTE is consistently 10 to 15% faster and much lower latency than my AT&T service. I will be switching as soon as I can get out of this damn contract.

  4. The danger is switching are these:
    – The T-Mobile network has a much smaller footprint.
    – They’vre reduced subscription plan costs.
    – They’ll over-sell their limited network capacity.
    – Once the subscriber numbers exceed capacity, they’ll start jerking people around, withdraw the “unlimited” data plans and seek to migrate or purge remaining unlimited subscribers from the network.

    These all are the marketing techniques AT&T used when their network did not measure up to Verizon’s. It’s the same strategy all over again.

    1. HDBoy – You are correct, however if we as consumers keep switching carriers every time they jerk us around, then they won’t jerk us around so much anymore. I used to be on a contract. Never again – prepaid only for me. (Post paid/contract you might as well upgrade phones every 2 years or you are paying more than you need to.)

      I would be on T-Mobile right now, if their coverage didn’t suck where I live. Come on T-Mobile build out your network, customers are just waiting for you.

  5. If there’s any truth to this, expect such an offer to disappear into the ether if Sprint gets its way from the FCC and buys T-Mobile.

    The thought of it, though, makes me sick. Sprint is the bane of my existence.

  6. Thank you, MDN, for putting that photo of Balmer right where people can see it! Now I have to ask for a bottle of MindBleach(tm) for Christmas to remove that dreadful image from my mind.

  7. Apparently, MDN is a bit out of the loop. We’ve had our iPhones on T-Mobil for several years now. Yes, their coverage used to be very limited. These days I get 4G almost everywhere I go in the Pacific Northwest. The best part is thumbing my nose at those AT&T slime balls.

  8. @MDN
    T-Mobile works great in metro areas. Actually, it works great as long as you are relatively close to a highway. I don’t travel to the backwoods of Georgia, so I don’t know about the coverage for the “Deliverance demographic.” I have better data access than people on AT&T in my office. When’s the last time you used T-Mobile? You wouldn’t get snarky about something with which you had absolutely no experience, would you? That would be so out of character. You must be the “Hee Haw demographic” in the more tradtional sense. You are making the same mistake most consumers make; You don’t need coverage all over the country. You just need coverage where You are and where You go. The free international data is also nice.

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