“Ever since John Legere teased Uncarrier 4.0 on his twitter account earlier this week, I’ve been racking my brains trying to decide what it’s most likely to be,” Cam Bunton reports for TmoNews. “In terms of its own plans, value and available products, T-Mobile has done about as much as it can do to convince customers to join. It has unlimited (and unthrottled) data, international roaming, a non-contract plan, and the ability to upgrade whenever you want. So, what else could it possibly do?”
“After posting the announcement piece I was emailed by someone whose clear desire was to remain anonymous. He left no email for me to get back in touch and used a pseudonym. So, I wasn’t able to verify anything of what he gave me,” Bunton reports. “It’s why I’m not posting this as a ‘this is what Tmo’s plans are.’ Instead, it got me thinking and I wanted to hear your thoughts on how likely it is and what it could mean for the mobile industry. All in the spirit of speculating and provoking thought and debate.”
Bunton reports, “Here’s the information I was given: …he’s teasing a project code named “houdini” which will give switchers up to $350 in credit when they switch to TMO… Emphasis will be on families switching up to 5 lines regardless of contract end dates… New customers will receive instant credit when they trade in a smartphone, then get a credit for the ETF charged by their old carrier when they submit the final bill to TMO.”
“When you start talking families, it makes a lot of sense,” Bunton writes. “I mean, if you have 4 lines on Verizon or AT&T, and are desperate to save some money, switching to a different carrier is no easy task. Of course, you could save a packet on T-Mobile, but if you have a good chunk of time left on your contract with VZW, how do you get out of it to switch? It’s even harder still to switch if each of those 4 lines has a different end date.”
Read more in the full article here.
Now, if only T-Mobile USA had more than 12 towers scattered about the USA.
Steve Ballmer has more coverage on his dome than T-Mobile has in the USA.
[Attribution: BGR. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]