“Apple’s new futuristic-looking Mac Pro will be a status purchase, an analyst said today as she predicted the high-priced desktop will sell better than many expect,” Gregg Keizer reports for Computerworld. “‘In a very real sense, this tower, this Darth Vader desktop, will be the high tech equivalent of the Air Jordan sneaker,'” said Laura DiDio, lead analyst at Information Technology Intelligence Consulting (ITIC). ‘It’s certainly not going to sell in huge numbers, not with a three- or four-thousand dollar price tag, but it definitely will have high-end appeal as a status thing.'”
“‘You have to remember that no matter what the financial analyst community says, there is a distinction between what the cognoscenti say and what consumers believe about Apple,’ said DiDio. ‘Consumers never bought into the idea that after Jobs died, that Apple was cooked. They love the brand and they love the products,'” Keizer reports. “‘Despite the fact that the desktop is in decline and under pressure, there is still a market for them,” said DiDio. “And Apple knows better than any other company how to target buyers.’ And how to appeal to status seekers as well as those who can put the system to productive use.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
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