“Apple’s chief executive Tim Cook called attention to World AIDS Day via Twitter, noting that the company would be ‘turning Appe’s logo red’ in support of achieving an AIDS-free generation,” Daniel Eran Dilger reports for AppleInsider.
“Included in the tweet was an image of an Apple Store with a red-tinted logo, an awareness campaign Apple began last year on December 1,” Dilger reports. “Using antiretroviral drugs, researchers believe it may be possible to achieve an AIDS-free generation by 2015, reducing the 700 babies born with HIV every day in 2012 to virtually zero over the next two years.”
Dilger reports, “Last year, Apple started tinting store logos red for World AIDS Day, as well as linking to the JoinRed.com site from its public web page, calling attention to other fund raising activities linked to the Global Fund.”
We are marking #World AIDS Day by turning Apple's logo red. Together we can achieve an AIDS free generation. pic.twitter.com/3kdx9UZr9f
— Tim Cook (@tim_cook) December 1, 2013
Read more in the full article here.
[Thanks to MacDailyNews Readers “Dan King” and “Lynn Weiler” for the heads up.]