“Apple has completed an acquisition of the Israeli firm PrimeSense, a sensing company whose technology has powered Microsoft’s popular Xbox Kinect for Xbox 360,” JP Gownder writes for Forrester.
“For the consumer market, Apple’s purchase opens up a number of tantalising product possibilities: Apple TV; Mobile and wearable products; Customised e-commerce,” Gownder writes. “Perhaps just as interestingly, PrimeSense powers a number of interesting enterprise technology solutions.”
“Apple has traditionally proved averse to articulating an enterprise-specific marketing and sales strategy, preferring to focus on end users – be they consumers or workers,” Gownder writes. “But PrimeSense’s enterprise portfolio is meaty, including (but not limited to) a number of vertical scenarios.”
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