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Apple’s Black Friday deals go live; gift card only, no discounts

“As we predicted, Apple’s Black Friday deals take the form of gift cards rather than discounts. The Australian store is first to come online with the promotion,” Ben Lovejoy reports for 9to5Mac.

“Buy a Mac, and you get a gift card for AUS$150 ($137), an iPad gets you AUS$75 ($68) and an iPod AUS$50 ($45) – with a range of gift card values on selected accessories,” Lovejoy reports. “It’s likely these amounts will be rounded in the USA.”

Lovejoy reports, “There appears to be no gift card with the Retina iPad Mini (only with the non-Retina model), likely a reflection of the limited supplies available and that Apple knows it will sell well into the holiday season without incentives.”

Read more in the full article here.

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