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Why is Apple buying the company that invented Microsoft’s Kinect?

“Apple has reportedly bought PrimeSense, the Israeli company behind Microsoft’s Kinect motion-sensor technology,” Trevor Mogg writes for Digital Trends.

“The news comes via Israeli financial publication Calcalist (via Reuters), which reported on Sunday that the acquisition cost the tech giant $345 million. The deal appears to be the culmination of long-running negotiations, with the same publication reporting as far back as July that Apple and PrimeSense were in talks over a possibly buyout,” Mogg writes. “PrimeSense’s technology works using sensors and cameras to interpret movement and gestures, allowing users to play video games or control a TV without the need for a physical controller. Yes, that’s correct – TV.”

Mogg writes, “A Bloomberg report in October quoting Japanese analyst Masahiko Ishino claimed the Cupertino company was developing 55-inch and 65-inch Ultra HD/4K TV models for launch before the end of 2014, priced between $1,500 and $2,500.”

Read more in the full article here.

Related articles:
Apple in talks to acquire PrimeSense – November 18, 2013
Apple in talks to buy Israel-based PrimeSense, company behind Microsoft’s Xbox Kinect, for $200 million – July 16, 2013
Apple’s latest patent is a game-changer for iPad – August 20, 2013
Apple partners with TV industry on ‘grand vision’ – July 18, 2013
Report: Apple could have obtained Kinect technology before Microsoft – November 5, 2010

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