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A lot rides on the success of Apple’s latest Macs

“There’s a lot riding on the success of Apple’s latest Macs — they’re the company’s best hope to regain momentum in the PC market, even as that sector continues its decline,” Jonny Evans writes for Computerworld. “Not so long ago Apple was ignored as a PC platform because it held just 2-3 percent of the market. The popularity of the iPod and iPhone blew Mac sales out of the niche, today, while iPad sales cannibalize the PC market, the company must hope its new Macs will bring fresh momentum.”

“It remains open to question if the company’s new machines will help the company once again shrug off the general PC industry malaise,” Evans writes. “You could argue that this doesn’t matter: iPad is seizing the lead in the post-PC transition across personal and professional markets. Any cannibalization of Mac sales that is taking place is a small price to pay for Apple’s post-PC leadership position. You could argue this, but the future of post-PC isn’t a world in which people don’t have any PCs at all, but one in which most homes and offices will keep one or two computers for tasks mobile devices aren’t yet capable of handling.”

Evans writes, “Inevitably, the new Macs represent an attempt to make sure the next PC most iPad and iPhone owners invest in is a Mac.”

Read more in the full article here.

MacDailyNews Take: iPhone/iPad/iPod touch users who don’t have Macs and vice versa or, most painfully, neither, are really missing out. They’re pitifully behind those of us who have iPhones and iPads and/or Macs. Only Apple offers the type of life-changing seamless syncing capabilities between all of your personal computing devices, whether they’re on your desk or in your pocket.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]

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