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The Quantum Leap in retail: In fiscal 2013 there were 395 million visits to Apple Retail Stores

“In fiscal 2013 there were 395 million visits to Apple retail stores. In 2012 there were 372 million,” Asymco reports.

“The difference is approximately the population of Australia,” Asymco reports. “This was in addition to the population of the US and Canada already passing through.”

Asymco reports, “Except for seasonal peaks, the visitors per store per quarter has been a fairly steady 240k since mid-2010. What’s more, this rate was also remarkably steady at around 160k/store/quarter from 2007 to 2010. So what caused this quantum jump in traffic? Was it due to a re-design of the stores? Was it a change in product mix? Or was it due to a change in staffing rules?”

Much more in the full article here.

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