“With Apple’s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption – See more at: http://www.localytics.com/blog/2013/analysis-ahead-of-apples-earnings-global-iphone-5sc-adoption-data/?source=email_rt_mc_body&app=n#sthash.7OOl0w0G.dpuf,” Bernd Leger reports for Localytics.
“Much has been written about the head-to-head battle of the iPhone 5s and 5c including our own research from last week that showed that the iPhone 5c is starting to close the gap on its higher-end sibling,” Leger reports. “Today, the iPhone 5s and 5c now represent 3.8% and 1.7% of all active iPhones globally seen by Localytics. Meanwhile, the iPhone 5 remains the most popular iPhone with a nearly 40% share.”
“Japan has the highest concentration of active iPhone 5s and 5c relative to other iPhone models, representing nearly 10% of all active iPhones in that country followed by the U.S. with 6.4% (vs. a global average of 5.5%),” Leger reports. “The Germans are the biggest fans of the high-end iPhone model, with the 5s holding almost a 9 to 1 edge over the 5c. Of the top 8 countries with the most new iPhones, the U.S. is actually the most iPhone 5c-friendly.”
Read more in the full article here.
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