“Apple CEO Tim Cook took to the Wall Street Journal‘s All Things Digital 2013 conference stage last Spring answering a host of questions from Walt Mossberg and Kara Swisher, while fielding additional questions from the audience,” Mark Reschke writes for T-GAAP. “Staying true to form, Cook delivered vague answers, falling back to the idea that people like surprises, but there is one product Cook and crew appear to be taking much more seriously. Apple TV.”
“It is now fall, 2013, and Apple has likely sold over 15 million Apple TV [units] since its inception, while roughly half of those units were sold in the last year alone,” Reschke writes. “Notably, Tim Cook never mentioned at the All Things Digital conference, nor has mentioned, Apple TV as a hobby since 2012”
“In fact, over the past five public appearances by Cook, he has avoided calling Apple TV a hobby, or a product that Apple is very interested in and will simply continue to pull the string and see where it leads,” Reschke writes. “That previous talk track is now gone, replaced with a message that Apple is selling up to 2 million Apple TV’s per quarter, and that TV is an area of incredible interest.”
Read more in the full article here.