“Today’s superstar businesses are device companies, integrating hardware, software, services and connection. We don’t get much chance to stop and think what that new product model means to how you do R&D, product development and innovation,” Haydn Shaughnessy reports for Forbes. “But Apple is showing us. While we were fixated on hardware, on the iPhone, the Cupertino company is disrupting radio with its new, to the smartphone, iTunes Radio service.”
“Like it did with MP3s , Apple is not offering anything essentially innovative in product terms with iTunes Radio but the mix of all four elements above – hardware, software, service and connection – is making a difference to the sector’s business model, already,” Shaughnessy reports. “Remember Apple got 11 million unique listeners on the launch weekend, despite problems with iOS7 downloads.”
Shaughnessy reports, “While most commentary focused on the impact of iTunes Radio on Pandora, there is a bigger picture and a disruption already underway… the business model in radio, long due a change, is now restructuring around digital in response.”
Read more in the full article here.
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